EUROFEST: “21st Century Traveler Tribes: Trailblazing the Path”

Vateliens in Progress is the official organization of Bachelor of Science in International Hospitality Management (BS-IHM) students in DLS-CSB.
The School of Hotel Restaurant and Institution Management of De La Salle – College of Saint Benilde will be celebrating European Festival (EUROFEST) this coming April 5, 2018 at the 2nd floor of Hotel Benilde Maison De La Salle.
By 2030, there will be an extra billion people in the world, 20% of which will be traveling around the globe. Most travelers are projected to visit Europe, the continent that holds the most number of tourist arrivals at present. European countries are known to offer a variety of tourist attractions and activities that captivate the attention of different kinds of tourists. When it comes to accessibility, Europe is a landlocked continent where transportation systems are efficient. A tourist can travel easily from one country to another via train or bus. Further, Schengen Visa is also an advantage for travelers since it covers 26 countries. However, when one thinks of Europe, the countries that always top the list are France, Italy, Spain and Germany, thus leaving other potential destinations undiscovered.
In this event, we will be focusing on the Future Traveller Tribes that Amadeus has depicted for the year 2030 based on emerging trends, habits and purchasing behavior within the global travel industry. The six Traveller Tribes: Obligation Meeters, Simplicity Searchers, Ethical Travellers, Reward Hunters, Cultural Purists, Social Capital Seekers – are defined by the fundamental motivation for their travel (why they are traveling, who they are traveling with and other factors).
Each of the participating groups will be assigned a Traveller Tribe and the chance to pick one out of the top 10 new emerging European destinations: Iceland, Montenegro, Malta, Cyprus, Finland, Bulgaria, Portugal, Serbia, Croatia and Hungary (based on ETC’s 2017 European Tourism Trends & Prospects Report), to work around and come up with a final output consisting of a magazine, a 3-4 minute promotional video, and on the day of the event, a Creative Space Area with an Interactive Game.
We are inviting everyone to come and support this event!
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